CRO sales funnel IMPROVEMENTS DUE TO LANGUAGE: ************ Number of new prospects conversions ************ The use of different languages can significantly improve the number of new prospects in your company sales funnel. First, be ******** Number of added languages opt-ins sales ********** ******** Conversion rate optimization ************ ******** Customer satisfaction ************ For multiple language-speaking customers, there's a pleasure in communicating with someone in their natural language. ******** Ability to leverage split testing on video scripts ************ Companies who do split testing know the power of continuosly improving their pages: getting better and better conversions. With video contents, up to now, you could not do that. Well, of course you could, but not at a reasonable cost. Now with Subtitles PRO you control your video subtitles with ease and agility. So you can tweak and test and change and improve your communication where it is more attractive to customers: within the video. With Subtitles PRO solution you can adjust your video contents, using your own customers keywords, their prefered words, while keeping your message to the point. -- ( poner video ejemplo en el que no hable una persona, o máximo muy poco rato, y hablen diapositivas o textos o explicacions con voz en off o escritas.) -- IMPROVEMENTS DUE TO SOCIAL MEDIA: ************ Number of sales from social media visitors ************ In social media video is one of the most consumed kind of content. Thus, when communicating your message in social platforms, your video content is key. As explained before, a multilanguage video can reach way further in social media. ************ Sales funnel increased confidence ************ When you speak several languages, your degree of confidence and trust in each language is pretty different. Think of speeches where you add that single phrase in a different language, to add not only spice or coolness perhaps, but also a wink to a specific community. You're there for them, isn't that what you're trying to convey? Video contents is very attractive to customers. In fact, in some contexts video is the most consumed content. Think of mobile, or social media. You no longer have to miss that chance. With Subtitles PRO is easy and quick to include video contents as part of your message in your customers' natural language.

Subtitles and transcription help your video to appear in lot more YouTube search results

Subtitles and competitive advantage

Video subtitles and transcription are fairly new in YouTube, and Vimeo hasn't even deployed them as of today.

This means your competition probably haven't added them to their online videos yet.

The reason for that is just an old myth: "subtitles are expensive". "I just have one video and they billed me that much..., I cannot afford making other language versions".

Reality check:

  • nowadays, adding subtitles to a ton of languages costs you far less than just making one video,
  • You no longer need to "re-make" your video to add subtitles nor transcript,
  • You already have the video made. We're just making way more from it.

As long as your competition misses this point, you're ahead of them, and your audience will reach you first.

Competitive advantage and learning from history

Video subtitles and transcript help improve your search engine position (SEO). Let's recall what happened some years back.

When Google was young, appearing first on SERPs (search engine results pages) was as easy as writing the keyword a few number of times.

Now, it's extremely complex to optimize your SERPs position as to get reached by your audience looking for a specific phrase.

Subtitles now act somewhat similar: Youtube and Google are eager to get inside your videos, and so they'll position your pages far better when you add subtitles.

This won't last forever. When every video has subtitles on it, Google will look for further refinement, as it did before. And YouTube exactly the same (Google owns YT).

The morale is: the sooner you do it, the more you'll get from it, and the more competitive advantage you'll get.