Subtitles and Search Engine Optimization (SEO)

Problem: Google cannot identify accurately any writen or spoken contents of your video.

Currently: In spite of your video being your page main contents, without subtitles each video page only gets indexed by Google from its title and text surrounding your video.

Solution: Search engines can actually read your video subtitles and transcript.

Action: Subtitle your video, and add your video transcription, and let all search engines crawl again your site.

Result: Your site position on search engine result pages (SERP) is now optimized weighting in your actual video contents.

Example of SEO and subtitles

Say you have a video in English.

Nowadays you have leads to your site from Google.com, from keywords in English, from English speaking people.

Say you add subtitles in German, Spanish, French, Italian, Russian, Chinese. And add a transcript of your video in English.

You can get:

  • Leads from Google.com, with lot more English keywords than nowadays, thanks to your transcription,
  • Leads from Google.de, with German keywords, due to your German subtitles,
  • Leads from Google.es, Google.com.ar, Google.com because of subtitles in Spanish,
  • Leads from Google.fr, with keywords in French (say from people in France and Canada) thanks to adding subtitles in French,
  • Leads from Google.it, with keywords in Italian, because you've added subtitles in Italian,
  • Leads from Yandex.ru and Google.ru, with keywords in Russian, thanks to adding subtitles in Russian,
  • Leads from Baidu.cn, with keywords in Chinese from all the Chinese community in China and abroad, because of subtitles in Chinese,
  • and leads from many other SERPs because of long-tail similar keywords in each language.

All of these extra leads will find your site thanks to indexing not only your page title and headers, but the whole video contents.